Although he’s known for hurling birthday cakes into the sweaty faces of fans during his raucous live sets, Steve Aoki’s latest venture sees him slinging something else – pizza. And this time, you won’t have to buy tickets to a show and elbow your way to the front to get a face full of it.
Steve Aoki has announced the debut of a pizza parlor, dubbed ‘Pizzaoki,’ which is now available in Los Angeles for online delivery only. So far, the menu features eight different pies, with some named after Aoki tracks – like “Just Hold On” (regular cheese pizza) and “Mayhem” (everything except the kitchen sink) – while others are more straightforward, like the “Steveroni.” All of the pizzas, however, feature the same foundational elements, which Aoki describes as, “my lit herb infused dough with mama Aoki’s homemade pizza sauce.”
“I’m so excited to finally launch Pizzaoki,” Aoki told People magazine. “If you know me, you know I love pizza and I love technology so coming up with a concept in which I could tie both of those components together was a piece of cake!”
While diving into this new venture may seem like a stretch for Aoki, the DJ/producer has the food industry in his blood. Aoki’s late father, Hiroaki “Rocky” Aoki, was the man behind Benihana restaurants. You know, the Asian-style eateries – home to many-a birthday celebration – where you get dinner and a show. Who doesn’t love watching a flaming onion tower while they chomp down on fried rice?
As for his son’s plunge into the food business, it’s hard to say if Pizzaoki will become a nationwide phenomenon like Benihana. It’s still early days and Aoki is starting small. Right now, you can only order Pizzaoki on UberEats and Postmates between the hours of 4 pm and 2 am – because, when else would be craving “lit herb infused dough?” – and only in Los Angeles. However, plans for a flagship store and an expansion of delivery service are reportedly in the works, too.